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About Us > Associates


Sarah_Smith.jpgSarah Smith has 15 years experience as a consumer health information specialist developing health information and information services for patients and the public. She began her career as a registered nurse working in a variety of fields including medicine, gynaecology and orthopaedics. Following her degree she worked for 10 years in the voluntary sector for two health charities, initially working on a telephone helpline and then going on to manage services and develop information strategies. Sarah was Head of Information and a founder member of the Blood Pressure Association, setting up, developing and evaluating a wide range of information services, including email services, a telephone helpline, online information and printed resources.

As an independent consultant Sarah has specialised in writing and producing health information for the public and working with a range of clients to create educational programmes, information services and resources which meet the needs of users. This has included research and audit, user insight work (focus groups and reader panel), writing, editing and evaluation of consumer health information. Sarah is also Operations Director of the Patient Information Forum, the organisation for consumer health information producers.

martin.jpgMartin Morse, Morse Analytics, has enormous experience and expertise in developing data models, as well as simple easy to use data collection tools, and conducting advanced analysis. He supports many of our evaluation projects. Before founding Morse Analytics, Martin was Director of Professional Services for marketRx, a leading provider of analytics and related software services to global pharmaceutical, biotechnology and medical device companies. He developed the company's European capabilities in sales force effectiveness, marketing effectiveness and market research. He has also worked for the UK consultancy WestawayGillis as Director of Analytical Services, developing cost-effectiveness models, patient audits and bespoke software solutions for the pharmaceutical industry and NHS. He holds an MA in Mathematics and Management Studies from The University of Cambridge.

Katy_Dix.jpgKaty Dix began her career at Andersen Consulting in ITS Strategy Consulting Group before specialising in healthcare projects at Deloitte Consulting.  She holds a Masters in Health Administration (MHA) and has worked in healthcare for over 13 years in both Australia and the UK.  Her clients have included large private hospitals, pharmaceutical companies and health authorities, with an emphasis on leading focus groups, conducting literature reviews and developing structured arguments. 

Her work in Australia included a review and revision of 'My Health Record', a personal health record for people with long term conditions; enabling a team to reengineer the surgical process in one of Sydney's largest private hospitals; assisting a provider of care to intellectually disabled clients to determine its future in the light of devolution of care from large scale institutions into the community and developing a thematic analysis of community and health care provider focus groups and case studies as part of an Aboriginal Coordinated Care Trials in Western Australia and the Northern Territory.  

In 2013 she researched and co-authored the MS Trust report 'Defining the value of Allied Health Professionals with expertise in Multiple Sclerosis'.  This work involved structured interviews with Allied Health teams across the UK and experts in the field, and made recommendations to both commissioners and AHPs.

emily.jpgEmily Newsom-Davis has 12 years experience as a consumer health information specialist; her last six years have been spent working as an independent information designer and medical writer. Her portfolio is broad, ranging from writing and editing medical information for clinicians and pharmacists, through to the interpretation of complex medical information for patients and lay readers. Her particular skills include rigorous gathering and assessment of scientific and clinical information; peer review; diagnostic user testing and qualitative research; and collaborating with large teams and organisations. She is particularly interested in the clear communication of healthcare-related information, to both specialists and non-specialists.

Emily began her career as a nurse. She then spent nine years playing a key role in the production and development of Drug and Therapeutics Bulletin, a leading source of independent advice on medicines, and Treatment Notes, its sister publication for patients which was awarded many times in the BMA Patient Information Awards.

Caitlin_McKenna.pngCaitlin McKenna is a Social Anthropologist with 20 years in research, planning and  brand strategy. 

Caitlin began her career as a researcher for a number of prominent journalists,working on titles and programmes such as Sunday Times, The Modern Review, Private Eye and Channel 4 covering a variety of topical issues and interviewing a number of prominent public and political figures.

After leaving the world of journalism, Caitlin moved into Global and National Strategic Planning for Advertising Agencies and Brand Consultancies working on a variety of commercial brands such as P&G, Unilever, BBC, Diageo and Disney as well as non profit organisations such as The Autistic Society, Lord Chancellors Office, Inland Revenue, Kensington & Chelsea PCT as well as bridging both her commercial and non profit organisation experience through creating Social Responsibility programmes for brands such as Lego, Kinder and MacDonalds.

Caitlin’s focus and particular expertise lies in sensitive issues and the use of innovative research techniques. In 2013, Caitlin’s primary research played a pivotal role in the AARP campaign on older carer issues winning the Silver Ogilvy award in the Social issue category. More recently Caitlin undertook an ethnography study for the Scottish Government Alcohol Industry Partnership (SGAIP) in East Glasgow to help understand and advise on drinking issues faced by the recent SGAIP retail focused campaign.

Caitlin is a born and bred Scot with a first in Social Anthropology from South Bank University, London.